Invest in Retail Security to Ensure Store Security

You must have seen much news about theft of merchandise from stores and retail chains as activities like these had increased in past few years. There are even cases of murder in retail stores. If you own a retail store are still safe then consider yourself as lucky but don’t neglect incidence like these. May be its your time next. So before any such unexpected incident occurs in your store, take proper security measures to ensure proper safety of your store and employees. Incidence like these directly affects the business and name of store.

Retail security is the best option for ensuring security of your store. Many businesses and retail stores, large and small, hire or execute security or loss prevention staff. These measures act as a physical restriction to thieves, vandals, and others who may wish to do any harm to you or your store. These measures can at least assure you that your merchandise is safe from any theft or vandalism.

With the advancement of technology, there are much new pieces of equipment invented to provide better safety. These technical devices protect your store from theft and other harm. One of this equipment is CCTV cameras that enable 24*7 surveillance of the place. For small business owners who can’t afford retail security guards and have small stores can implement camera security in their stores to track everyone’s activity. Another good option is to go for tag and alarm system, which is formally known as electronic article surveillance (EAS). In this system, a tag is attached to every item and if someone tries to bring that item out of store without removing the tag then an alarm sounds and alerts you that a merchandise it tried to taken out without deactivating the tag. This doesn’t guarantee 100% restriction on theft but statics show that 60% is restricted by using these tags and alarm. You can also opt for radio frequency (RF) systems. A small, disposal electronic circuit and antenna tag or label is placed on merchandise and if the label is not separated, then an alarm will sound when going through the receivers.

But when it comes to large retail stores, these devices are not sufficient and one need retail security guards to protect business. You can place these guards either in uniform or in casuals at different locations in store. Covert security guards mingle with customers to provide close surveillance and catch the culprit red-handed. Technical security guards are responsible for monitoring the security cameras and other surveillance equipment and alert the ground staff or police in case of emergency.

By implementing some of these retail security measures and asking your employees to be alert while at work, you can protect your merchandise and employees from any unwelcomed incident.

Anurag Nair is working as an online marketer for a British firm for last two years. He writes regularly on different topics. Now-a-days he is writing about retail security.

Saying A Lot With A Little: Powerful Classified Ads

Classified ads are perhaps the most popular form of small-business advertising available today. The reasons are many, ranging from cost, to simplicity, to effectiveness when seen by the right kind of audience. What you choose to advertise is up to you, but one fact remains: if your ad is going to get big results in a small space, every word has to count.

First, make sure your ad grabs the attention of your readers with a good headline. Asking a question works well (HOW WOULD YOU LIKE TO EARN $60K PER YEAR, PART-TIME?), as does telling people what the result of taking advantage of your offer will be (SAVE HUNDREDS ON YOUR LONG DISTANCE BILL!).

Next, try to make your product or service sound useful or exciting, without overdoing the hype or making promises you aren’t going to keep. These tactics will only undermine your credibility, which you can’t afford to do.

Using words like FREE, BONUS, and MONEY will also grab reader attention and make your ad stand out. Highlight or capitalize important words for emphasis, but try to refrain from using lots of exclamation points. Simply yelling at your prospects will get you nowhere!!!! See what I mean?

Once you’ve written your ad, use your spell checker. Even small mistakes in spelling or grammar can make you look careless or unreliable. When you’re reading an ad and see typos, what do you think? Keep in mind the fact that your audience most likely ISN’T full of idiots.

Overall, make sure your ads will get noticed, convey the facts, and tell people what your product or service will do for THEM. A good ad will show people the benefits of your product, get them interested, then give them an EASY way to contact you. If you can do all these things, your classified ad will serve you well.

Nation Branding and Place Marketing – VI. The Sales Force

Nation Branding and Place Marketing – VI. The Sales Force and Marketing Implementation Oversight

VI. The Sales Force and Marketing Implementation Oversight

How should a country translate its intangible assets into dollars and cents (or euros)?

Enter its Sales force and marketing intermediaries.

Even poor countries should allocate funds to train and maintain a skilled sales force and pay its wages, expenses, and perks. Salespeople are the human face of the country’s promotion efforts. They tailor to individual listeners (potential customers) the message the country wishes to convey about itself, its advantages, and its prospects.

As their title implies, salespersons personalize the sales pitch and enliven the sales process. They are as indispensable in mass-attendance road shows and in retail marketing (e.g., of tourism packages) as they are in one-on-one meetings with important decision-makers and investors.

The country’s sales force should be trained to make presentations, respond to queries and objections, close deals, and cope with account growth. Its work should be tightly integrated with other promotional efforts such as mass mailings, telemarketing, media releases, and direct offers. Sales personnel should work hand in hand with marketing intermediaries such as travel agents, financial firms, investment funds, and corporate buyers.

Marketing intermediaries are at least as crucial to the country’s success as its sales force. They are trusted links to investors, tourists, businessmen, and other “clients”. They constitute repositories of expertise as well as venues of communication, both formal and informal. Though usually decried by populist and ignorant politicians, their role in smoothing the workings of the marketplace is crucial. Countries should nurture and cultivate brokers and go-betweens.

A marketing expert – preferably a former salesperson with relevant experience in the field – should head the country’s marketing implementation oversight board or committee. The Marketing Implementation Oversight Board should include representatives of the various state bureaucracies, the country’s branding and advertising consultants and agents, its sales force – and collaborating marketing intermediaries.

This body’s task is to harmonize and coordinate the country’s various efforts at branding, advertising, publicity, and promotion. It is the state’s branding headquarters and should enjoy wide supervisory as well as executive powers.

In other words, marketing implementation is about ensuring that the country’s message is both timely (synergetic) and coherent and, thus, both credible (consistent) and efficient. Scarce resources are better allocated and deployed if the left hand consults the right one before it moves.

But how can a country judge the efficacy of its attempts to brand or re-brand itself and, consequently, to attract customers?


Copyright 2006 Andy Warren

Another Big Brother season is underway and viewers are still gripped by the gradual (and sometimes quite dramatic) psychological demise of people who appeared to be living on the edge to begin with. Its easy to tune in and gaze in disbelief at the people who have chosen to put themselves in this bizarre position all for the sake of the elusive prizes of acceptance, approval and more money. Why do they do it?

Perhaps they dont quite realize what theyre getting into in the first place. Maybe it just seems like a good idea at the time so they go for it. Perhaps the temptation is just too compelling. But are we really all that different to the housemates?

Just the like the Big Brother house you probably share your life with some unwanted partners and maybe theyre beginning to take over your life. In this case theyre called Credit Card Debt, Late Payment Fees and Overdraft Charges. They seem to come into your life, uninvited, and just established themselves there. And now you cant seem to get rid of them. And theres no public vote to take them out.

So who really invited them in and why cant you evict them? The answer lies in a real Big Brother thats lurking in the background of your life. And its not really some sinister Orwellian nightmare, its simply your own temptation getting the better of you.

Of course there are some cases where people have really fallen on hard times and are dealing with challenges of debt and poverty that are not their own making. However, there are many more earning a decent salary with no real challenges who have simply slipped slowly into more and more debt.

Perhaps youve been tempted by the attractive offers for loans and credit cards. Maybe the magazines full of the latest must-haves have grabbed your attention for just long enough to get you buying. Could it be that those impulse buys, or the offer of a 10% discount at the department store were just the push you needed to put you in your own Big Brother house with some new housemates?

And once those unwanted housemates of Debt, Charges and Fees get their feet in the door it can feel like their immune from eviction every month. They just stay there and if anything they get more of a foothold and get larger. Theyre eating you out of House and Home and you cant even go to the Diary Room to complain.

So what can you do?

Well the first thing is to accept that you actually invited them in and stop denying that you were responsible. Its tough to do but its the first step to putting yourself in charge.

Next you need to decide, once and for all, that you want them out. And you need to decide that youre willing to do whatever it takes to evict them.

The Charges and Fees can be voted out quite easily by getting yourself a little more organised and setting up direct debit payments to make sure at least your minimum credit card payment is covered each month. You may need to speak to your bank for an extended overdraft but youll need to stay within in to avoid overdraft fees and that does mean watching what you spend for a little while as you get back in charge. Of course, if youre avoiding a few 25 late payment charges each month then youll find staying in credit a little easier. Many people find they can get these unwanted visitors out within a few months or less.

The slightly bigger challenge is your Credit Card and Loan Debt. This takes a little more work but, by sticking to an effective plan for paying off the debt, many people find they can clear their debts within a year to two years. The more focus and concentration you put in the faster it goes.

And once youve evicted those unwanted housemates you can start inviting a few more friendly faces in, like Savings, Investments, Wealth and Good Relationships. Now wouldnt you prefer to spend your time with those?